Privacy Policy.

1 Introduction

At PowerUp Sports (“PowerUp,” “the Service,” “we,” “our,” or “us”), we are committed to protecting your privacy and complying with all applicable Canadian federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Law 25), as each may apply.

PowerUp is an Alberta unlimited liability corporation.

This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you use the PowerUp platform and related services.

PowerUp provides services to clubs, associations, and other sport organizations (“Clubs” or “Club”) who may maintain their own privacy policies and practices. This Privacy Policy applies only to PowerUp’s own data practices, and not to the practices of Clubs. We encourage you to review your Club’s privacy policy for information on how they handle your data.

By using our services, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Service.

2 Information We Collect

PowerUp collects personal information based on the requirements of the Club you are registering with. The types of personal information we may collect include:

• Identification information: full name, date of birth, mailing address, email address, and phone number.
• Registration information: documents, photographs, emergency contact details, medical or allergy information (where required by the Club for safety purposes), and other data fields configured by the Club.
• Guardian information: where a minor is being registered, the name and contact details of the parent or legal guardian completing the registration.
• Transaction information: the minimum credit card and payment transaction data necessary to enable Clubs to process and reconcile financial transactions. PowerUp does not store full credit card numbers.
• Technical information: session cookies containing anonymized data used to support your navigation of the platform. No personally identifiable information is stored in cookies.

All personal information stored in PowerUp is collected directly from you (or your guardian) and may be amended by the Club. We do not acquire personal information from outside data sources.

3 How We Use Your Information

We use your personal information solely for the following purposes:

• Providing the Service: to operate and maintain the PowerUp platform, process registrations, and facilitate Club programs and activities.
• Payment processing: to enable Clubs to perform and reconcile financial transactions related to registrations and programs.
• Service improvement: to monitor platform performance, diagnose technical issues, and improve the functionality and reliability of the Service.
• Legal compliance: to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

PowerUp does not use your personal information for marketing, solicitation, or promotional communications of any kind.

4 Disclosure of Your Information

PowerUp does not sell, rent, or trade your personal information to third parties. We will not use your information for marketing or solicitation purposes, and we will not contact you for any commercial reason.

We may disclose your personal information in the following limited circumstances:

• To Clubs: your personal information is accessible to the Club with which you have registered, as required for them to deliver their programs and services.
• Service providers: we may engage trusted third-party service providers (such as hosting and payment processing providers) who assist us in operating the platform. These service providers are contractually obligated to protect your information and may only use it in connection with the services they provide to us.
• Legal obligations: we may disclose your information as required by law, subpoena, court order, or other legal process, or where we reasonably believe that disclosure is necessary to comply with the law, respond to lawful requests from law enforcement, or protect the rights, property, or personal safety of PowerUp, our users, Clubs, or the public.
• Business transfers: in the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5 Data Storage and Security

PowerUp is committed to the privacy and security of your personal information.

• Data residency: all hosting, data storage, and data processing take place exclusively in data-sovereign hosting facilities located in Canada. PowerUp does not store or transfer personally identifiable information outside of Canada.
• Payment data: while PowerUp exceeds PCI (Payment Card Industry) standards, we do not store full credit card numbers. We retain only the minimum transaction data necessary for Clubs to complete and reconcile financial transactions.
• Security safeguards: PowerUp uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through the Service. These include encryption in transit and at rest, access controls, and regular security assessments.

No security system is impenetrable, and we cannot guarantee absolute security. In the event of a breach of security affecting your personal information, PowerUp will take reasonable steps to investigate the incident and, where required by applicable law, notify affected individuals and the relevant privacy commissioner in a timely manner, in accordance with all applicable breach notification requirements.

6 Data Retention and Deletion

PowerUp retains your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. Specifically:

• Active accounts: your personal information is retained for the duration of your registration with a Club and for a reasonable period thereafter to support record-keeping and legal obligations.
• Transaction records: financial transaction data is retained for the period required by applicable tax and accounting legislation.
• Deletion requests: you may request the deletion of your personal information by contacting us at the address set out below. We will process your request in accordance with applicable privacy legislation, subject to any legal obligation to retain certain data.

When personal information is no longer required, it will be securely destroyed or de-identified.

7 Your Rights

Under applicable Canadian privacy legislation, you have the following rights with respect to your personal information:

• Right of access: you may request access to the personal information we hold about you.
• Right of correction: you may request that we correct any inaccurate or incomplete personal information.
• Right of deletion: you may request the deletion of your personal information, subject to legal retention requirements.
• Right to withdraw consent: you may withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions by contacting us at the address below. Withdrawal of consent may affect your ability to use the Service.
• Right to file a complaint: if you believe your privacy rights have been violated, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada, or your applicable provincial privacy commissioner.

To exercise any of these rights, please contact us using the details in the “How to Contact Us” section below. We will respond to your request within the timeframe required by applicable law.

8 Children’s Privacy

Protecting the privacy of children is important to us.

In accordance with applicable laws, PowerUp does not permit minors (persons under 18 years of age) to independently register themselves for participation programs requiring the execution of waivers, participation agreements, or other legal documentation. For such registrations, a parent or legal guardian must complete the registration on the minor’s behalf. All information provided about a child in the system is controlled by the registering guardian and may also be edited by the Club.

Minors may be registered directly by the Club for certain limited purposes, such as volunteering, refereeing, coaching, or other Club-sanctioned activities, as reflected in the Club’s use of the Service. Guardians may review, update, or request the deletion of their child’s personal information at any time by contacting us or their Club directly.

9 Advertising, Tracking, and Analytics

To understand how our services are used and to improve our platform, we may use third-party advertising, conversion tracking, and analytics technologies, such as pixels, tags, and similar technologies. These tools may collect anonymized information about your activity on our Service and other websites or online services.

• Pixels and Tags: We may use “pixels” or “tags” (small snippets of code) to track conversion, serve targeted advertisements, and analyze how our users interact with our Service. These technologies allow us and our third-party advertising partners to measure the effectiveness of our advertising campaigns and optimize our marketing efforts.
• Third-Party Advertisers: While PowerUp itself does not share your information for marketing purposes, some of the third-party services used for analytics and advertising may have their own privacy practices governing the data they collect. We encourage you to review their privacy policies.
• Opt-Out: Where available, you may be able to adjust your browser settings or use third-party tools to opt out of interest-based advertising.

10 Cookies and Session Technologies

PowerUp uses session cookies containing anonymized information to support your navigation and use of the platform. These cookies do not contain personally identifiable information and are automatically deleted when you close your browser session.

11 Links to Third-Party Websites

PowerUp does not itself provide links to external websites. However, Clubs may elect to publish links within the Service to third-party websites that they consider relevant to their programs. PowerUp is not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policies of any third-party site you visit.

12 Governing Law

This Privacy Policy and any dispute arising out of or in connection with it shall be governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein.

13 Changes to This Privacy Policy

PowerUp may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Where required by applicable law, we will provide notice of material changes to this Privacy Policy through the Service or by other appropriate means.

14 How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: PowerUp Sports — privacy@powerupsports.com